Press

Kelly McCoy brings over 25 years of experience in the pageant industry and is recognized as one of the most respected and passionate voices in modern pageantry. A nationally acclaimed leader and personal development strategist, Kelly is known for guiding women to become their most confident, authentic selves. Her extensive background includes serving as a director, consultant, choreographer, judge, stylist, red carpet emcee, competitor, model, actress, and proud pageant mom to a national titleholder.
“Pageantry has the power to unlock confidence and purpose,” said McCoy. “I’ve seen firsthand how these experiences transform lives, and I’m deeply honored to continue that legacy through intentional mentorship and empowered leadership.”
As State Director, Kelly brings a forward-thinking approach centered on growth, inclusion, and sisterhood. Her leadership emphasizes real-world confidence, creating opportunities that help women rise and thrive—both on and off the stage.
Under her direction, the five Miss USA state competitions will continue to elevate and celebrate diversity, leadership, and purpose-driven excellence.
“Kelly’s remarkable experience and her heart for this work make her an extraordinary leader in the Miss USA Organization,” said Laylah Rose, CEO and President of the Miss USA Organization. “Her vision reflects our commitment to empowering women across the country to embrace their voices, tell their stories, and shine with confidence.”
Kelly is based in West Des Moines, Iowa, where she leads a trusted team of professionals who share her passion for making pageantry a powerful launchpad for leadership, connection, and lifelong growth. She is also a devoted wife, mother of two, and sports mom—always cheering for the next generation of women leaders.